Skip to main content
SpringerLink
Log in

Predicting Consumers’ Behavior

  • Chapter
  • First Online:
The Right Sensory Mix

  • 1630 Accesses

Abstract

In Chap. 3, we study the predictive power of hormones with the Hormonal Quotient™ (HQ). The biological mechanisms between sensory stimuli and consumers’ behavior are clarified with the success stories of Häagen Dazs. You will explore the world of smell, and the multisensory perception inspired by examples of daily life and the Sofitel Amsterdam The Grand case.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 49.95
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Alonzo SH, Sinervo B (2001) Mate choice games, context-dependent good genes, and genetic cycles in the side-blotched lizard, Uta stansburiana. Behav Ecol Sociobiol 49:176–186

    Google Scholar 

  • Arnold AP, van Nas A, Lusis AJ (2009) Systems biology asks new question about sex differences. Trends Endocrinol Metab 471–476

    Google Scholar 

  • Ayabe-Kanamura S, Schicker I, Laska M, Hudson R, Distel H, Kobayakawa T et al (1998) Differences in perception of everyday odors: a Japanese-German Cross-Cultural Study. Chem Senses 23:31–38

    Google Scholar 

  • Bakeryandsnacks.com (2005) Smell of fresh bread and fast food influences behaviour. From Bakeryandssnacks.com: http://www.Bakeryandsnacks.com/Formulation/Smell-of-fresh-bread-and-fast-food-influences-behaviour. Accessed 12 Mar 2010

  • Caceres A et al (2009) A sensory neuronalion channel essential for airway inflammation and hyperreactivity in asthma. Proc Natl Acad Sci. doi:10.1073/pnas.0900591106

  • Canadian Centre for Occupational Health and Safety (2008) Scent-free policy for the workplace. From Canadian Centre for Occupational Health and Safety: http://www.ccohs.ca/oshanswers/hsprograms/scent_free.html. Accessed 14 Mar 2010

  • Carr C, Carr M (2003) Smell yourself sexy. From BBC: http://www.bbc.co.uk/lancashire/lifestyle/2003/09/16/aromatherapy.shtml. Accessed 12 Mar 2010

  • Derval D (2010a) Hormonal Fingerprint and smell perception: a segmentation model to understand and predict individuals’scent preferences based on prenatal exposure to hormones. 14th Annual conference of the society for behavioral neuroendocrinology. Society for Behavioral Neuroendocrinology, Toronto

    Google Scholar 

  • Derval D (2010b) Hormonal Fingerprint and sound perception: a segmentation model to understand and predict individuals ‘hearing patterns based on OtoAcoustic Emissons, sensitivity to loudness, and prenatal exposure to hormones. 30th International congress of audiology-ICA 2010. The International Society of Audiology, Sao Paulo

    Google Scholar 

  • Doty R, Cameron L (2009) Sex differences and reproductive hormone influences on human odor perception. Physiol Behav 97(2):213–228

    Google Scholar 

  • Doty R et al (1978) Intranasal trigeminal stimulation from odorous volatiles: psychometric responses from anosmic and normal humans. Physiol Behav 20:175–185

    Google Scholar 

  • Ecolana ch (2008) Wie und wo verwendet man waschnüsse? From Sprechzimmer.ch: http://www.sprechzimmer.ch/sprechzimmer/Marktplatz/Waschnuesse/Wie_und_wo_verwendet_man_Waschnuesse.php. Accessed 27 Feb 2010

  • Encyclopedia of species (2003) Epicentre: http://www.theepicentre.com/Spices/vanilla.html. Accessed 13 Mar 2010

  • Gray J (1993) Men are from Mars, women are from Venus. Harper Collins, New York

    Google Scholar 

  • Häagen-Dazs (2005) The idea for Häagen-Dazs dates back to the early 1920’s. From Häagen-Dazs: http://www.nestle.ca/haagen_dazs/en/Company/history/index. Accessed 13 Mar 2010

  • Iowa State University (2004) The science of smell. Iowa

    Google Scholar 

  • Jeanson R, Ratnieks F, Deneubourg F (2003) Pheromone trail decay rates on diggerent substrates in the Pharaoh’s ant, Monomorium pharaonis. Physiol Entomol 28:192–198

    Google Scholar 

  • Johansson Ǻ, Millqvist E, Nordin S, Bende M (2006) Relationship between self-reported odor intolerance and sensitivity to inhaled capsaicin. Off Public Am Coll Chest Phys 129:1623–1628

    Google Scholar 

  • Kanchana TK, Kumarb P, Menezesa R (2008) Index and ring finger ratio—a new sex determinant in south Indian population. Forensic Sci Int 181:53.e1–e4

    Google Scholar 

  • Lawless H (1999) Descriptive analysis of complex odors: reality, model or illusion? Food Qual Preference 10(4–5):325–332

    Google Scholar 

  • Lehner J, Marwinski G, Lehr S, Johren P, Deeke L (2005) Ambient odors of orange and lavender reduce anxiety and improve mood in a dental office. Physiol Behav 86(1–2):92–95

    Google Scholar 

  • Manning JT (2002) Digit ratio: a pointer to fertility, and health. Rutgers University Press, London

    Google Scholar 

  • Martin B, Maudsley S, White C, Egan J (2009) Hormones in the naso-oropharynx: endocrine modulation of taste and smell. Trends Endocrin Metob 163–169

    Google Scholar 

  • Melligard M, Vance Civille G, Carr T (2007) Sensory evaluation techniques. CRC press/Taylor & Francis Group, Boca Raton

    Google Scholar 

  • Moss M et al (2003) Aromas of rosemary and lavender essential oils differentially affect cognition and mood in healthy adults. Int J Nerosci 113:15–38

    Google Scholar 

  • National Institute of Health (2009) Smell disorders. From National Institute on Deafness and Other Communication Disorders: http://www.nidcd.nih.gov/health/smelltaste/smell.asp. Accessed 13 Mar 2010

  • Osmoz (n.d.). Fragrances. From Osmoz: http://www.osmoz.com/fragrances/Celebrity-Brands/Elizabeth-Taylor/White-Diamonds#. Accessed 12 Mar 2010

    Google Scholar 

  • Perez-Cacho P, Rouseff R (2005) Fresh squeezed orange juice odor: a review. Food Sci Nutr 48:681–695

    Google Scholar 

  • Pinel JP (2007) Basics of biopsychology. Pearson Education, Boston

    Google Scholar 

  • Roberti J (2004) A review of behavioral and biological correlates of sensation seeking. J Res Personal 38:256–279

    Google Scholar 

  • Roughgarden J (2004) Evolution's rainbow: diversity, gender, and sexuality in nature and people. University of California Press, Berkeley

    Google Scholar 

  • Sobel N et al (2000) An impairment in sniffing contributes to the olfactory impairment in Pakinson’s disease. Proc Natl Acad Sci doi:10.1073/pnas.071061598

  • Woltering R-J (2010) General manager, Sofitel Amsterdam The Grand (D. Derval, Interviewer)

    Google Scholar 

  • Zuckerman M (1994) Behavioral expressions and biosocial bases of sensation seeking. Cambridge University Press

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. DervalResearch, Keizersgracht 44F, 1015 CR, Amsterdam, The Netherlands

    Diana Derval

Authors
  1. Diana Derval
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Diana Derval .

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer Berlin Heidelberg

About this chapter

Cite this chapter

Derval, D. (2010). Predicting Consumers’ Behavior. In: The Right Sensory Mix. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12093-0_3

Download citation

Publish with us

Policies and ethics

Search

Navigation