Abstract
In this chapter, we show how to detect profitable markets through the Nintendo Wii and DS revolution. The secrets of sound perception are unveiled with the example of Shazam and Dutch Railways (NS). We learn how to leverage sensory knowledge in order to identify profitable markets, in the context of emerging countries, or disruptive innovations.
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Derval, D. (2010). Detecting Profitable Markets. In: The Right Sensory Mix. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12093-0_2
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DOI: https://doi.org/10.1007/978-3-642-12093-0_2
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