uCard: A Novel Privacy Friendly Radio Frequency Tag Architecture for Universal Loyalty Card

Abstract

According to some authoritative marketing analysis, a large percentage of daily sales are increased by its frequent customers. Due to the above fact almost all the stores started to implement point card or loyalty card schemes to achieve the eighty to twenty situation for both the customers and the retailers. Currently average customer has got at least five to six loyalty cards on different stores. Some venders have implemented such card system into the mobile phones. In addition to those cards each person at least has to have two or more hospital or access cards too. However subscribing several cards to achieve economical benefits have become a burden due to the difficulty arise when managing them. Therefore in this paper we proposed a novel privacy friendly loyalty card architecture which allows easy management of cards by using all-in-one card called uCard (Universal Card) using Radio Frequency Identification technology. Our universal card architecture will provide an ideal strategy for stores to build new relationships and to harvest the reward of customer loyalty by enhancing the customer experience while eliminating the hassle of managing several cards and decreasing the fear on personal privacy.