Abstract
Against a backdrop of globalisation, mergers, mounting competition and accelerating innovation cycles, organisations are forced to review and adjust their business models more frequently than ever before. Organisations need their IT solutions to implement these altered business requirements – simply, quickly and affordably. So, right in line with the morale of Friedman’s story, IT has to be made ready for the next big run.
Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn‘t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.
Thomas L. Friedman: The World Is Flat, 2005
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2010 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Hanschke, I. (2010). Introduction. In: Strategic IT Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-05034-3_1
Download citation
DOI: https://doi.org/10.1007/978-3-642-05034-3_1
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-05033-6
Online ISBN: 978-3-642-05034-3
eBook Packages: Computer ScienceComputer Science (R0)