Abstract
It is a common experience that the relationship between a customer and a supplier can be very strong and sometimes almost impossible for others to challenge.
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Notes
Grönroos (1990; 1992), Morgan and Hunt (1994), Gummesson (1996).
Egan (2001).
See note 2.
Levitt (1960).
Hedaa(1991).
Payne (1988) e.g. identifies four different research schools within relationship marketing: (1) The Scandinavian School identified by the Swedish School of Economics and Business Administration, (2) The Anglo Australian School, (3) the Northern American School and (4) the IMP Group (Industrial Marketing and Purchasing Group) based in Sweden.
The IMP-school refers to the “Industrial Marketing and Purchasing Group” or “International Marketing and Purchasing Group” — depending on the audience (Ford, 1995, p. 2). See also note 11.
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Hougaard, S., Bjerre, M. (2009). The Relationship Aspect of Marketing. In: The Relationship Marketer. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-03243-1_1
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