Abstract
Like corporations, national states, regions and cities are in regional as well as international competition. In such highly complex social institutions, building a reputation that fosters growth basically follows the same rules as apply to corporate reputation. But complexity, diversity and the necessity of balancing a wide variety of conflicting interests make community reputation management – influencing public perceptions and actively shaping expectations – a particular challenge.
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© 2009 Springer-Verlag Berlin Heidelberg
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Kuss, J. (2009). Community reputation communicates change to the world. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_17
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DOI: https://doi.org/10.1007/978-3-642-01630-1_17
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Publisher Name: Springer, Berlin, Heidelberg
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Online ISBN: 978-3-642-01630-1
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