Abstract
Now that we had a chance to listen to the exciting world of Google I can’t resist in starting my remarks with an applicable quote by Steve Ballmer, CEO of Microsoft. He recently said and I quote: “We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.”
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2009 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Schremper, R. (2009). Wachstum und Innovation in der Medienbranche. In: Picot, A., Doeblin, S. (eds) Innovationsführerschaft durch Open Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-87755-4_7
Download citation
DOI: https://doi.org/10.1007/978-3-540-87755-4_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-87754-7
Online ISBN: 978-3-540-87755-4
eBook Packages: Business and Economics (German Language)