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Embodied Agents on a Website: Modelling an Attitudinal Route of Influence

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Persuasive Technology (PERSUASIVE 2007)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4744))

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Abstract

Embodied virtual agents (called hereafter EVAs) are animated, virtual objects, which move, talk, and look like human beings. We propose a possible route which may help better understand how observed effects of an agent on an interface user occur. We relate the concept of embodied agent to literatures in marketing and psychology, which justify the introduction of the concept of attitude. A route of influence and a model are elaborated, proposing effects of agents presence and congruency, on attitudes, and behavioural and intentional dimension of the website power of retention, or “stickiness”. The model is tested, results are discussed, research contributions and limits are commented.

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Authors and Affiliations

  1. Associate Professor, Group Sup-de-Co, 17000 La Rochelle, (Research Fellow, ESSEC Asian Center),  

    Pablo Lambert Diesbach

  2. Professor, INSEAD, Bd de Constance, 77305 Fontainebleau,  

    David F. Midgley

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  1. Pablo Lambert Diesbach
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  2. David F. Midgley
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Yvonne de Kort Wijnand IJsselsteijn Cees Midden Berry Eggen B. J. Fogg

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Diesbach, P.L., Midgley, D.F. (2007). Embodied Agents on a Website: Modelling an Attitudinal Route of Influence. In: de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B., Fogg, B.J. (eds) Persuasive Technology. PERSUASIVE 2007. Lecture Notes in Computer Science, vol 4744. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77006-0_28

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  • DOI: https://doi.org/10.1007/978-3-540-77006-0_28

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