Abstract
What is the intention and purpose of design? Why are we bothered with designing? The answer is obvious: emotion and sensibility. It is the design that animates a product and imparts or lends meaning to form. Design is communication. Therefore, car designers must think long and hard about which form of communication, traffic and transport (which is a form of communication in itself) will shape the future and which form of communication will match the human need and desire structure of the future.
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© 2010 Springer-Verlag Berlin Heidelberg
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Hildebrand, G. (2010). MINI: Empathetic Design for the Future. In: Konsorski-Lang, S., Hampe, M. (eds) The Design of Material, Organism, and Minds. X.media.publishing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-69002-3_3
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DOI: https://doi.org/10.1007/978-3-540-69002-3_3
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