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The Use of Statistically Derived Personas in Modelling Mobile User Populations

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Human-Computer Interaction with Mobile Devices and Services (Mobile HCI 2003)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 2795))

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Abstract

The successful and effective mobile services of the future will be those that meet the needs of users. Therefore, any mobile service design project must have the needs of users paramount in its thinking. In order to keep the characteristics and needs of a user population to the fore throughout design and development, the technique of Personas is examined. This technique involves creating a set of composite characters to represent a target population. An obvious challenge is the choice of the set of Personas to represent a given population. This paper discusses how this choice might be made on the basis of a statistical analysis of a user population.

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References

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Author information

Authors and Affiliations

  1. School of Science and Technology, Centre for Creative Technologies and Applications,  

    John Greaney

  2. Dun Laoghaire Institute of Art, Design and Technology, Kill Avenue, Dun Laoghaire, Co., Dublin, Ireland

    Mark Riordan

Authors
  1. John Greaney
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  2. Mark Riordan
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Editor information

Editors and Affiliations

  1. HCI Lab, Dept. of Math and Computer Science, University of Udine, Via delle Scienze 206, 33100, Udine, Italy

    Luca Chittaro

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© 2003 Springer-Verlag Berlin Heidelberg

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Greaney, J., Riordan, M. (2003). The Use of Statistically Derived Personas in Modelling Mobile User Populations. In: Chittaro, L. (eds) Human-Computer Interaction with Mobile Devices and Services. Mobile HCI 2003. Lecture Notes in Computer Science, vol 2795. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-45233-1_50

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  • DOI: https://doi.org/10.1007/978-3-540-45233-1_50

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-40821-5

  • Online ISBN: 978-3-540-45233-1

  • eBook Packages: Springer Book Archive

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