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Kundenmanagement in der Arzneimittelindustrie

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Management im Gesundheitswesen

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Author information

Authors and Affiliations

  1. Institut für BWL Lehrstuhl Marketing, Trommsdorff, Drüner and Friends Technische Universität Berlin, Wilmersdorfer Str. 148, WIL-B-3-1, 10585, Berlin

    Lars Alexander Mayer

  2. Trommsdorff, Drüner and Friends Institut für BWL Lehrstuhl Marketing, Technische Universität Berlin, Wilmersdorfer Str. 148, WIL-B-3-1, 10585, Berlin

    Volker Trommsdorff (Prof. Dr.)

Authors
  1. Lars Alexander Mayer
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  2. Volker Trommsdorff
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Editor information

Editors and Affiliations

  1. Fachgebiet Management im Gesundheitswesen, Fakultät Wirtschaft und Management, Technische Universität Berlin, Straße des 17. Juni 145, EB 2, 10623, Berlin

    Reinhard Busse  & Jonas Schreyögg  & 

  2. Chair in Public Health Policy, School of Population Health and Clinical Practice, University of Adelaide, Adelaide, SA, 5005, Australia

    Christian Gericke

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© 2006 Springer Medizin Verlag Heidelberg

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Mayer, L.A., Trommsdorff, V. (2006). Kundenmanagement in der Arzneimittelindustrie. In: Busse, R., Schreyögg, J., Gericke, C. (eds) Management im Gesundheitswesen. Springer, Berlin, Heidelberg . https://doi.org/10.1007/978-3-540-29465-8_14

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  • DOI: https://doi.org/10.1007/978-3-540-29465-8_14

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-29463-4

  • Online ISBN: 978-3-540-29465-8

  • eBook Packages: Medicine (German Language)

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