Abstract
Digitalization and a completely changed market environment are assigning telecom providers a new role. Telecommunications and media — two industries traditionally with only a few points of contact — are growing closer together. And in the process they realize that they have quite a lot in common, with technical possibilities by far exceeding traditional voice telephony. Key to success for both parties will be a deep understanding of customer needs, as well as a cohesive partnership strategy.
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© 2003 Springer-Verlag Berlin Heidelberg
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Gregg, S. (2003). Telecommunications and Media Companies: Competitors or Partners?. In: Vizjak, A., Ringlstetter, M. (eds) Media Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24786-9_4
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DOI: https://doi.org/10.1007/978-3-540-24786-9_4
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-07886-6
Online ISBN: 978-3-540-24786-9
eBook Packages: Springer Book Archive