Abstract
Get big fast was the motto when Amazon’s triumphal success in 1997 and 1998 on the Internet was the talk of the day: a new medium, not only a sales channel, but also an entirely new world. Get involved quickly, seize market shares, get a footing in this New Market as soon as possible — that was what seemed most important. Out of the three criteria to set up a new business — time-to-market, quality and costs — time-to-market was key. As soon as the business concept materialized, implementation was initiated immediately — generally in a down and dirty fashion.
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© 2003 Springer-Verlag Berlin Heidelberg
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van der Oord, J. (2003). Profitable in E-Commerce by Focusing on Operational Efficiency. In: Vizjak, A., Ringlstetter, M. (eds) Media Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24786-9_14
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DOI: https://doi.org/10.1007/978-3-540-24786-9_14
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-07886-6
Online ISBN: 978-3-540-24786-9
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