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Endowing organizations with personality: The strategy of charismatic legitimation

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Personalisierung der Organisationskommunikation

Zusammenfassung

How do organizations acquire organizational legitimacy, and what is the basis for legitimacy? The interest in the relationship between organizations and their environments in literatures such as organizational theory and corporate (organizational) communication has produced various answers to these questions. For example, in organizational theory, legitimacy is often seen as based on the appropriateness of formal structures, procedures, and goals, and gaining legitimacy is a matter of adapting to widely shared social norms and values (cf. DiMaggio/Powell 1983, Dowling/Pfeffer 1975, Meyer/Rowan 1977, Parsons 1956, Suchman 1995). In corporate communication, the term reputation is usually substituted for legitimacy, and has been found to result from emotional appeal, vision and leadership, financial performance, workplace environment, social responsibility, and great products and services (cf. Fombrun/van Riel 2004).

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Authors
  1. Arild Wæraas
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Mark Eisenegger Stefan Wehmeier

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Wæraas, A. (2010). Endowing organizations with personality: The strategy of charismatic legitimation. In: Eisenegger, M., Wehmeier, S. (eds) Personalisierung der Organisationskommunikation. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-91904-1_12

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  • DOI: https://doi.org/10.1007/978-3-531-91904-1_12

  • Publisher Name: VS Verlag für Sozialwissenschaften

  • Print ISBN: 978-3-531-16023-8

  • Online ISBN: 978-3-531-91904-1

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