Abstract
John Sculley, CEO of Apple Computer predicts that, “Multi-Media will be for the ’90s what personal computers were to the ’80s (Business Marketing, 1993a). Gary Arlen, president of Arlen Communications, is excited about the concept of telegambling, which he describes as “the ideal mix of video games and electronic funds transfer”. He is currently working with various telecommunications companies to make the concept a reality (Avertising Age, 1993).
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Bibliography
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© 1995 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Maddox, L., Graff, L. (1995). Multi-media-marketing in the USA. In: Hünerberg, R., Heise, G. (eds) Multi-Media und Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-322-83586-4_8
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DOI: https://doi.org/10.1007/978-3-322-83586-4_8
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