Abstract
The medical tourism industry depends much on customer expectations and experience as the outcome of host–guest relationship. In the globalised world of today, increasing demand and market competition, along with the customer expectations and reactions of the hosts appear as vital for analysing the development of this industry. This chapter evaluates the overall medical tourism experience of medical tourists visiting Kolkata. It is found that the same medical tourism space may give rise to heterogeneous tourism experience depending on who the patients are, where they are from, what they expect and how they perceive.
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Rai, A. (2019). Evaluating Guest-Host Relationship in Medical Tourism Industry. In: Medical Tourism in Kolkata, Eastern India. Global Perspectives on Health Geography. Springer, Cham. https://doi.org/10.1007/978-3-319-73272-5_6
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DOI: https://doi.org/10.1007/978-3-319-73272-5_6
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