Abstract
All startups emerge from an initial idea. Every successful startup owner will be able to tell you, misty-eyed, about that one dinner, train ride, drinking session or quick coffee where the idea was born. That point where they recognized an unaddressed gap in the market, or a way to do something significantly cheaper than the competition.
“You have to start with the customer experience and work backwards to the technology”
—Steve Jobs.
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Putrino, D. (2018). Constructing Your Idea. In: Hacking Health. Springer, Cham. https://doi.org/10.1007/978-3-319-71619-0_2
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DOI: https://doi.org/10.1007/978-3-319-71619-0_2
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