Abstract
This chapter sets out the issues addressed by this work and the approach to the topic of personal branding and YouTube. The main research questions and hypotheses are introduced, as are the research methods as well as the structure of the work.
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Grzesiak, M. (2018). Introduction. In: Personal Brand Creation in the Digital Age. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-69697-3_1
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DOI: https://doi.org/10.1007/978-3-319-69697-3_1
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