Abstract
The image of urban areas created by an appropriate urban branding can attract population, when places compete to attract inhabitants and businesses. In order to do that effectively, it is necessary to understand the potentials of place to be presented to the target groups. Implementing emotional perception category into urban assessment would break away from a certain defined scheme of urban studies, and the method can be used in creating urban branding strategies.
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References
Lipps, T. (1987). Psychologische studien. Weiss, Heidelberg, desc.w: James, W: Essays, comments, and reviews, Tom 15. P&F Harvard College. 391–39.
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Bonenberg, A. (2018). Place Brand-Building: Influencing Emotional Perception of Urban Spaces Through Social Media. In: Cityscape in the Era of Information and Communication Technologies. The Urban Book Series. Springer, Cham. https://doi.org/10.1007/978-3-319-69542-6_8
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DOI: https://doi.org/10.1007/978-3-319-69542-6_8
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