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Commercialization Mechanisms for New Plant Varieties

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From Agriscience to Agribusiness

Part of the book series: Innovation, Technology, and Knowledge Management ((ITKM))

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Abstract

Developing and marketing new varieties is essential for the long-term profitability of US crop producers. The ultimate goal of university breeding programs is to release improved plant varieties, either with superior quality or more efficient production management. For certain horticultural products, notably apples, plant breeders have developed several new differentiated varieties that have the capacity to be marketed with premium prices and that can compete on world markets. If these innovations are not commercialized or are commercialized in a suboptimal way, then the benefits of the research are greatly reduced. In this chapter, we use game theoretic analysis and an experimental auction to investigate the effects of contract exclusivity and payment structure on innovator and producer profits from a hypothetical new apple variety.

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Author information

Authors and Affiliations

  1. Utah State University, Logan, UT, USA

    Sherzod B. Akhundjanov

  2. Puyallup Research and Extension Center, Washington State University, Puyallup, WA, USA

    R. Karina Gallardo

  3. Washington State University, Pullman, WA, USA

    Jill J. McCluskey

  4. Cornell University, Ithaca, NY, USA

    Bradley J. Rickard

Authors
  1. Sherzod B. Akhundjanov
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  2. R. Karina Gallardo
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  3. Jill J. McCluskey
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  4. Bradley J. Rickard
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Corresponding author

Correspondence to Jill J. McCluskey .

Editor information

Editors and Affiliations

  1. Department of Agricultural and Applied Economics, University of Missouri, Columbia, Missouri, USA

    Nicholas Kalaitzandonakes

  2. Department of Information Systems and Technology Management, GWU School of Business, Washington, DC, USA

    Elias G. Carayannis

  3. School of Production Engineering & Management, Technical University of Crete, Chania, Crete, Greece

    Evangelos Grigoroudis

  4. Institute of Soil Science and Plant Cultivation, IUNG-PIB, Pulawy, Poland

    Stelios Rozakis

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Akhundjanov, S.B., Gallardo, R.K., McCluskey, J.J., Rickard, B.J. (2018). Commercialization Mechanisms for New Plant Varieties. In: Kalaitzandonakes, N., Carayannis, E., Grigoroudis, E., Rozakis, S. (eds) From Agriscience to Agribusiness. Innovation, Technology, and Knowledge Management. Springer, Cham. https://doi.org/10.1007/978-3-319-67958-7_18

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