Abstract
Bitecofer conducts an examination of the Donald Trump and Hillary Clinton campaign organizations revealing a significant talent gap between the two campaign’s management teams. Bitecofer shows in the 2016 presidential election the Trump campaign trailed the Clinton campaign in every metric: fund-raising, television ad buys, talent, endorsements, and infrastructure yet was victorious on Election Day. The chapter continues by analyzing the major mistakes made by each campaign and the impact they had on the race.
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References
Allen, Jonathan, and Amie Parnes. Shattered: Inside Hillary Clinton’s Doomed Campaign. New York: Crown, 2017.
Burton, Michael John., William J. Miller, and Daniel M. Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management. Santa Barbara, CA: Praeger, 2015.
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Bitecofer, R. (2018). A Tale of Two Campaigns. In: The Unprecedented 2016 Presidential Election . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-61976-7_8
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DOI: https://doi.org/10.1007/978-3-319-61976-7_8
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-61975-0
Online ISBN: 978-3-319-61976-7
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