Conclusion: Managing Sales Activities

Abstract

Sales is a growing but still underrated management discipline. If you think about it: There are plenty of “how to…” approaches out there. These advisers are useful but mainly fragmented and standalone-solutions. An important question that you should always ask yourself is: How do these selling approaches fit into your company’s business philosophy? It is therefore necessary to combine the micro and macro perspective. This linkage is the value-driver to secure constant sales growth. So after reading this book, you should have a good understanding of the sales process, sales environment, sales team and the sales-centric business management approach in order to be equipped for immediate and lasting sales success. No matter, if you work as sales director, sales rep, sales engineer, entrepreneur, owner, or manager or in sales-related jobs. In the end everyone sells, or has to sell at some points in life.