Abstract
Upon completion of this chapter, you will be able to:
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1.
Describe the EC strategy phases.
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2.
Describe the need for justifying EC investments.
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3.
Evaluate the issues involved in global EC.
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4.
Describe the reasons for success and failure of EC.
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5.
Describe how small- and medium-sized businesses can use EC.
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6.
Describe the major components of EC implementation.
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7.
Discuss the steps in developing an EC system.
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8.
Describe the major EC development strategies.
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Turban, E., Outland, J., King, D., Lee, J.K., Liang, TP., Turban, D.C. (2018). EC Strategy, Globalization, SMEs, and Implementation. In: Electronic Commerce 2018. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-58715-8_14
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