Abstract
The practice of political marketing is now universally accepted by parties in Ghana, albeit at varying degrees. It is noted that political parties in Ghana are well aware of the importance of marketing to their competitiveness.
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Mensah, K. (2017). Conclusion. In: Mensah, K. (eds) Political Marketing and Management in Ghana. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57373-1_10
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DOI: https://doi.org/10.1007/978-3-319-57373-1_10
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-57372-4
Online ISBN: 978-3-319-57373-1
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