Abstract
The article is based on the cross-national analysis of the social behavior on the Internet. The authors identify the development coefficients of the Internet as a means of political empowerment, financial activity, consumer behavior and social communication in Russia and Latin America, including such countries as Mexico, Chile and Uruguay. The national databases of the mass poll in Russia, Mexico Chile and Uruguay comprise the empirical research base. The key results of the research reveal the differences in development of various Internet segments (functions) from county to country. Chile and Uruguay have the greatest values of Internet use for financial and consumer purposes, whereas Russia and Mexico have low values, however, the latter countries have greater values of Internet use for social, communication and entertainment activities.
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Research was financed by the Ministry of Education and Science of the Russian Federation within realization of the state task “Detection of regularities of interrelation of development of political systems and Internet communication” for 2014–2016. Code of the state task 2816.
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Brodovskaya, E., Dombrovskaya, A., Synyakov, A., Batanina, I. (2016). Online Social Activity in Latin America (Mexico, Chile and Uruguay) and Russia: Cross-National Research. In: Chugunov, A., Bolgov, R., Kabanov, Y., Kampis, G., Wimmer, M. (eds) Digital Transformation and Global Society. DTGS 2016. Communications in Computer and Information Science, vol 674. Springer, Cham. https://doi.org/10.1007/978-3-319-49700-6_4
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