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Visualizing Marketing

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Abstract

This chapter discusses the product as one of the most important elements in the marketing mix and examines visual representations that have been developed alongside the theory. Figures and graphs of new product development, product launches, product life cycle, and product diffusion and adaptation models are explored. A new perspective on product segmentation is discussed with newly developed visuals. Marketing services and its value elements are also considered along with relevant graphs.

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Notes

  1. 1.

    Moore (1991).

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Authors and Affiliations

  1. Edmonds, Washington, USA

    S. Umit Kucuk

Authors
  1. S. Umit Kucuk
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Kucuk, S.U. (2017). Product. In: Visualizing Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-48027-5_3

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