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The Mobile Internet as Antecedent for Down-Scoping Corporate Service Portfolios

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E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life (WEB 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 258))

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Abstract

This paper investigates how technological innovations such as broad-band mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability-based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and e-business model developments.

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Notes

  1. 1.

    Additional data are disclosed for anonymous review, but available for presentation.

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Author information

Authors and Affiliations

  1. University of Cologne, Cologne, Germany

    Claudia Loebbecke & Stefan Cremer

  2. Aalto University, Helsinki, Finland

    Virpi K. Tuunainen

Authors
  1. Claudia Loebbecke
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  2. Virpi K. Tuunainen
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  3. Stefan Cremer
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Correspondence to Claudia Loebbecke .

Editor information

Editors and Affiliations

  1. Department of Decision and Information Sciences, Oakland University, Rochester, Michigan, USA

    Vijayan Sugumaran

  2. Virginia Commonwealth University, Richmond, Virginia, USA

    Victoria Yoon

  3. Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA

    Michael J. Shaw

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Loebbecke, C., Tuunainen, V.K., Cremer, S. (2016). The Mobile Internet as Antecedent for Down-Scoping Corporate Service Portfolios. In: Sugumaran, V., Yoon, V., Shaw, M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2015. Lecture Notes in Business Information Processing, vol 258. Springer, Cham. https://doi.org/10.1007/978-3-319-45408-5_6

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