Abstract
The small, but rather wealthy Austrian media landscape is dominated by a small number of saturated companies. Media use by Austrians is rather stable with significant erosion of attention dedicated to radio, television and the press in the younger population. Saturation did not incentivize Austria’s media policy to develop instruments to foster innovation. Subsidy schemes are geared towards sustaining the status quo rather than enabling media companies to invest into innovation. Joint innovation initiatives of all concerned parties, moderated by policy actors, might overcome decade-old rivalries responsible for the lack of innovation in Austria’s media landscape.
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Trappel, J. (2017). Market Structure and Innovation Policies in Austria. In: van Kranenburg, H. (eds) Innovation Policies in the European News Media Industry. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-45204-3_2
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DOI: https://doi.org/10.1007/978-3-319-45204-3_2
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