Abstract
The Spanish news media industry was hit hard by the recent financial crisis eroding growth and advertising revenues. The need for daring solutions is pressing in a context with fewer resources to cope with the change. Most Spanish news media companies still offer a ‘menu’ that seems a mere imitation and repetition of ‘glories’ from the past.
This chapter also shows that the Spanish government regulatory and policy actions are favouring more innovation in the telecommunications sector than in the media. The regulation and public policies to promote and foster innovation in the news media industry have mainly focussed on fostering Digital Terrestrial Television, competition in the audiovisual sector, and entrepreneurship and establishing intellectual property rights laws.
Spain lacks a coherent innovation and entrepreneurship policy. The media sector’s entrepreneurship problems might be part of larger problems: to create companies and hire people is still quite difficult and relatively expensive. This chapter recommends a more ambitious framework, including fostering the growth of media labs and city media clusters and supporting initiatives to improve the formation of talent able to navigate new market realities.
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Medina, M., Pérez-Latre, F.J., Sánchez-Tabernero, A., Díaz-Espina, C. (2017). Market Structure and Innovation Policies in Spain. In: van Kranenburg, H. (eds) Innovation Policies in the European News Media Industry. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-45204-3_14
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