Abstract
Luxembourg has attractive news media markets for international media companies due to its regional economic policy, the high ratio of foreigners to nationals, the highly skilled workforce and the multilingualism. It offers an attractive investment climate for companies. Luxembourg established the roots for commercial radio and TV in several other European countries. The Luxembourg’s media regulation style especially for broadcasting is characterized as minimalist liberal. This chapter shows that Luxembourg follows a combined approach between the regional economic policy to settle international media companies and to ensure a variety of multilingual media for the citizens and commuters. Media policy is viewed holistically as a part of the information and communication technologies (ICT) sector where infrastructure policy plays a major role. The country has the ambition to maintain its leading role in the ICT development in Europe.
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Notes
- 1.
A characteristic of the media research in Luxembourg is that the main publication is a yearly study which is called Plurimedia (conducted by TNS Ilres) and focuses on the daily/weekly reach of newspapers, magazines, radio and TV channels. It offers competitive results across different media types which is especially important for this small market with limited competition in specific media sectors. Therefore the market share within the different media types which is an important market indicator in other markets does not play a big role and is not even officially published in Luxembourg.
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von zur Mühlen, B., Zweifel, A. (2017). Market Structure and Innovation Policies in Luxembourg. In: van Kranenburg, H. (eds) Innovation Policies in the European News Media Industry. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-45204-3_10
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DOI: https://doi.org/10.1007/978-3-319-45204-3_10
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