Abstract
This chapter provides details of the East Carolina University (ECU) financial education program which symbolizes what this book calls “The Academic Model,” where the financial education program emerges from and is sustained by an academic unit. The ECU course shares many of the characteristics of other successful programs—impassioned program entrepreneurs or program champions, unwavering support of the administration, an impactful message, and a willingness to tailor and deliver that message in a dynamic way, suitable to the needs of the student population. The success of the academic model rests, not merely in offering an academic course in financial education, but also in the leadership and energy of the program champions, the marketing of the course to students, and the institutionalization of the program in a manner that garners support for its sustenance within the university.
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Notes
- 1.
Bill Pratt no longer teaches at East Carolina University but was a valued member of the teaching team for personal finance .
- 2.
Blackboard (Bb™) is a technology-based learning management system that allows instructors to connect with students , share information, and give quizzes and other such activities, outside of the physical walls of a classroom.
References
East Carolina University (ECU), Institutional Planning, Assessment and Research. (2014). Facts and figures. Retrieved from http://www.ecu.edu/cs-acad/ipar/
Inceptia. (2013). Personal Financial Management Certification. Retrieved from https://www.inceptia.org/success/financial-education/certification/
North Carolina Council on Economic Education (NCCEE). (2015). About us. Retrieved from http://www.nccee.org/
Pratt, W., Weitzel, M., & Rhodes, L. (2013). Personal finance: Easy relevant fun. Winterville, NC: Pearson, Viaticus Publishing.
The Viaticus Group. (2013). About Viaticus Group. Retrieved from http://www.viaticusgroup.com/about.html
Weitzel, M., Rhodes, L., & Pratt, W. (2011). Life skills for student success: Achieving financial literacy. Atlanta, GA: Kendall Hunt.
Weitzel, M., Rhodes, L., & Pratt, W. (2013). ECU finance 1904 course syllabus. Unpublished, College of Business, East Carolina University.
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Danns, D.E. (2016). The Academic Model Case Study. In: Financial Education in U.S. State Colleges and Universities. SpringerBriefs in Psychology. Springer, Cham. https://doi.org/10.1007/978-3-319-24430-3_3
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DOI: https://doi.org/10.1007/978-3-319-24430-3_3
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