Abstract
This chapter elaborates on crowdfunding, which is a new funding mechanism for organizations and entrepreneurs to raise small amounts of money from the crowd as micro-investors (instead of a large amount of money from the bank or a few macro-investors). Although crowdfunding may still concern a loan that needs to be paid off, an increasing number of crowdfunding projects only focus on giving rewards in return. This chapter discusses the history and rise of crowdfunding. The reader gets to know the different types of crowdfunding projects, which are linked to different platforms. Besides giving general tips and tricks for doing a crowdfunding project, this chapter looks at legal issues and risks that are linked to crowdfunding.
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Van Looy, A. (2016). Crowdfunding. In: Social Media Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-21990-5_10
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DOI: https://doi.org/10.1007/978-3-319-21990-5_10
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