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Part of the book series: Management and Industrial Engineering ((MINEN))

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Abstract

This chapter presents the research method used to answer the research questions, modification made to norm-activation theory based on value-belief-norm theory, the connection of the theoretical approach with the research design, a justification for the selected case study, a model developed to describe sustainable behavior, and the criteria for data analysis. It also includes a description of how the research was conducted, how the data were collected, and the criteria for the sample selection.

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Correspondence to Margarita Juárez-Nájera .

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Juárez-Nájera, M. (2015). Research Method. In: Exploring Sustainable Behavior Structure in Higher Education. Management and Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-19393-9_3

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  • DOI: https://doi.org/10.1007/978-3-319-19393-9_3

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-19392-2

  • Online ISBN: 978-3-319-19393-9

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