Skip to main content

Effect of Cultural Differences and Referent Characteristics on the Design of Pictographic Map Symbols

  • Chapter
  • First Online:
Cartography - Maps Connecting the World

Part of the book series: Lecture Notes in Geoinformation and Cartography ((ICA))

  • 1399 Accesses

Abstract

Pictographic symbols are used on many kinds of maps because they are able to convey information efficiently. There is still little research on the factors that affect the comprehension of map symbols. In this paper, we analyze the semantic contents of map symbols designed by university students from different countries to study how (1) the concepts to be depicted and (2) the differences in the cultural backgrounds of designers affect the design of the symbols. The results suggest that cultural conventions strongly affect the design and interpretation of map symbols. For some concepts, it is difficult to design an intuitive symbol, even for a user group with a homogeneous cultural background, because of the broadness of the concept or the lack of a logical representation strategy for the concept. In practice, easily interpretable symbols can be achieved by involving a representative set of intended users in creating ideas for the symbols.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Akella MK (2009) First responders and crisis map symbols: clarifying communication. Cartography Geogr Inf Sci 36(1):19–28

    Article  Google Scholar 

  • Ben-Bassat T, Shinar D (2006) Ergonomic guidelines for traffic sign design increase sign comprehension. Hum Factors 48(1):182–195

    Article  Google Scholar 

  • Blees GJ, Mak WM (2012) Comprehension of disaster pictorials across cultures. J Multilingual Multicultural Dev 33(7):699–716

    Article  Google Scholar 

  • Böcker M (1996) A multiple index approach for the evaluation of pictograms and icons. Comput Stand Interfaces 18:107–115

    Article  Google Scholar 

  • Chan AH, Chan KW (2013) Effects of prospective-user factors and sign design features on guessability of pharmaceutical pictograms. Patient Educ Couns 90:268–275

    Article  Google Scholar 

  • de Saussure F (1959) Course in general linguistics. Philosophical Library, New York

    Google Scholar 

  • Forrest D, Castner HW (1985) The design and perception of point symbols for tourist maps. Cartographic J 22(1):11–19

    Article  Google Scholar 

  • Hicks KE, Bell JL, Wogalter MS (2003) On the prediction of pictorial comprehension. In: Proceedings of the human factors and ergonomics society annual meeting (1735–1739), Denver, Co.

    Google Scholar 

  • Isherwood SJ, McDougall SJ, Curry MB (2007) Icon identification in context: the changing role of icon characteristics with user experience. Hum Factors 49(3):465–476

    Article  Google Scholar 

  • Korpi J, Ahonen-Rainio P (2010) Cultural constraints in the design of pictographic symbols. Cartographic J 47(4):351–359

    Article  Google Scholar 

  • Kostelnick JC, Dobson JE, Egbert SL, Dunbar MD (2008) Cartographic symbols for humanitarian demining. Cartographic J 45(1):18–31

    Article  Google Scholar 

  • Lesch M, Rau P-LP, Zhao Z, Liu C (2009) A cross-cultural comparison of perceived hazard in response to warning components and configurations: US vs. China. Int J Ind Ergon 40:953–961

    Google Scholar 

  • MacEachren AM (1995) How maps work: representation, visualization, and design. The Guilford Press, New York

    Google Scholar 

  • McDougall SJ, Curry MB, de Bruijn O (1999) Measuring symbol and icon characteristics: norms for concreteness, complexity, meaningfulness, familiarity, and semantic distance for 239 symbols. Behav Res Meth Instrum Comput 31(3):487–519

    Article  Google Scholar 

  • Nakamura C, Zeng-Treitler Q (2012) A taxonomy of representation strategies in iconic communication. Int J Hum Comput Stud 70:535–551

    Article  Google Scholar 

  • Ng AW, Siu KW, Chan CC (2012) The effects of user factors and symbol referents on public symbol design using the stereotype production method. Appl Ergon 43:230–238

    Article  Google Scholar 

  • Oh K, Rogoff A, Smith-Jackson T (2013) The effects of sign design features on bicycle pictorial symbols for bicycling facility signs. Appl Ergon 44:990–995

    Article  Google Scholar 

  • Peirce CS (1935) Collected papers. Harvard University Press, Cambridge, CA

    Google Scholar 

  • Purchase H (1998) Defining multimedia. IEEE Multimedia 5(1):8–15

    Article  Google Scholar 

  • Schröder S, Ziefle M (2008) Making a completely icon-based menu in mobile devices to become true: a user-centered design approach for its development. In: Proceedings of the 10th international conference on human-computer interaction with mobile devices and services, pp 137–146. ACM, New York

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jari Korpi .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Korpi, J., Ahonen-Rainio, P. (2015). Effect of Cultural Differences and Referent Characteristics on the Design of Pictographic Map Symbols. In: Robbi Sluter, C., Madureira Cruz, C., Leal de Menezes, P. (eds) Cartography - Maps Connecting the World. Lecture Notes in Geoinformation and Cartography(). Springer, Cham. https://doi.org/10.1007/978-3-319-17738-0_1

Download citation

Publish with us

Policies and ethics