Abstract
The evolution of alternative format stores has attracted consumers by offering larger package size and the one-stop shopping approach. The grocery industry must remain on top of all trends in order to compete. Specifically, Category Management is a concept that has been adopted by firms in this industry to gain a competitive advantage not only at the national level, but at the global level as well.
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© 2015 Academy of Marketing Science
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Oumlil, A.B., Wells, R., Scheurich, S. (2015). Category Management: Is it the Answer to Gobal Competition in the Food Industry?. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_53
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DOI: https://doi.org/10.1007/978-3-319-17383-2_53
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17382-5
Online ISBN: 978-3-319-17383-2
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