Abstract
This paper investigates the key reasons for the high reported levels of distributor turnover, using a case study research method. The study was carried out in South Africa and involved an investigation of a variety of predictor variables which the literature suggested had the capacity to influence distributor retention.
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Msweli, P., Sargeant, A. (2015). Direct Selling in the Rainbow Nation - Retaining the Distributor!. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_52
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DOI: https://doi.org/10.1007/978-3-319-17383-2_52
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