Abstract
We examine the roles of husbands and wives in contemporary Muslim households in Turkey. In contrast to a widely-held assumption that Muslim husbands are the family decision-makers, we find many shared decisions. The nature of the family structure–nuclear or extended–also appears to be related to shared vs. gender-specific decisions.
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© 2015 Academy of Marketing Science
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Alexander, M. (2015). Consumer Decision-Making in Modern Muslim Households. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_47
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DOI: https://doi.org/10.1007/978-3-319-17383-2_47
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17382-5
Online ISBN: 978-3-319-17383-2
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