Abstract
This research investigated consumer attitudes toward importation and purchasing of foreign made products, and examined potential sources of consumer ethnocentrism. The results, based on a sample of young, urban respondents in Estonia, revealed rather non-ethnocentric attitudes. While international brand awareness and age were found to be significant determinants of ethnocentricity, gender was not a significant predictor of the phenomenon.
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Vida, I., Plassmann, V.S. (2015). Consumer Attitudes Toward Importation and Purchasing of Foreign Made Products: A Study of Young Estonian Consumers. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_44
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DOI: https://doi.org/10.1007/978-3-319-17383-2_44
Publisher Name: Springer, Cham
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