Abstract
In this initial investigation, the author compares Guanxi’s potential benefits in the business contexts in China, Hong Kong and in Singapore. The results indicate that Guanxi plays a key role in the business context of all three markets. Guanxi’s role in the business context is more important in China than in Hong Kong and Singapore. Also, it is more important for Hong Kong and Singapore business managers to have strong Guanxi when doing business in China than in their home market.
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Tang, Y. (2015). Guanxi, and its Benefits in the Business Context in China, Hong Kong and Singapore. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_3
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DOI: https://doi.org/10.1007/978-3-319-17383-2_3
Publisher Name: Springer, Cham
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