Abstract
Negative publicity can cause an increase in consumers’ perceptions of risk. Such was the case during 1985 and 1986, when increased terrorist activities caused many tourists to avoid travel to Europe. This paper presents a model of perceived risk as it relates to terrorism in tourist destinations. It then suggests strategies, based on the model, to overcome consumers’ perceptions of risk of terrorism. The author concludes that, while fear of terrorism has subsided, tourist marketers must plan ahead to avoid decline in demand resulting from similar incidents.
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Cohen, J. (2015). Tourism and the Perceived Risk of Terrorism. In: Thomas, E., Rao, S. (eds) Proceedings of the 1988 International Conference of Services Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17317-7_5
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DOI: https://doi.org/10.1007/978-3-319-17317-7_5
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