Abstract
The need for organizations to be responsive to their environments cannot be overemphasized. Most changes in the external environment are unpredictable and some, if not responded to promptly and effectively, can quickly become crises. Recent business history is replete with examples of companies which have been slow to foresee environmental turbulence and then have been caught unprepared when having to deal with it. The U.S. automobile and motorcycle industries' failure to adequately forecast the Japanese threat, some department stores' feeble response to competition from discounters and specialty stores, cable television's success in gaining market share from the networks, the gains made by personal computers and workstations at the expense of mainframes are just a few examples of how environmental changes, if inadequately addressed, can become crises.
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Sriram, V., Manu, F.A., Forman, A.M. (2015). Pressure for Environmentally-Friendly Behavior: A Model of Corporate Response. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_15
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DOI: https://doi.org/10.1007/978-3-319-17311-5_15
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