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Supporting Theories and Concepts for Social Commerce

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Social Commerce

Part of the book series: Springer Texts in Business and Economics ((STBE))

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Abstract

1. Describe the factors that influence online consumer behavior. 2. Understand the decision-making process of online consumer shopping. 3. Explain how consumer behavior can be analyzed for creating personalized services. 4. Describe online word of mouth and its benefits. 5. Define online engagement and describe its influence on social trust, loyalty, and satisfaction. 6. Describe social psychology theories relevant to social commerce, social network analysis, and the social graph. 7. Describe social influence, social capital, and social support.

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Authors and Affiliations

  1. Pacific Institute for ISM, University of Hawaii, Honolulu, HI, USA

    Efraim Turban

  2. Managerial Sciences Department, University of Nevada, Reno, NV, USA

    Judy Strauss

  3. School of Business, Macao Polytechnic Institute, Rua Luis Gonzaga Gomes, Macao

    Linda Lai

Authors
  1. Efraim Turban
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  2. Judy Strauss
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Turban, E., Strauss, J., Lai, L. (2016). Supporting Theories and Concepts for Social Commerce. In: Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-17028-2_3

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