Abstract
Consumers seldom make product choices in situations in which information is provided in a representation designed to facilitate choices of good quality with comfortable levels of effort investment. As a result, consumers may often construct multiple representations to facilitate making choices. A framework for dynamic restructuring is presented which describes why, when, and how consumers might restructure information displays over the course of a decision in order to make a choice. The framework incorporates an effort/accuracy approach to develop predictions about restructuring.
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Coupey, E. (2015). Restructuring: A Process for Constructing Representations for Choice. In: Crittenden, V.L. (eds) Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13248-8_6
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DOI: https://doi.org/10.1007/978-3-319-13248-8_6
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