Abstract
Components of Laurent and Kapferer’s Consumer Involvement Profile were examined as antecedents of purchase decision involvement. Specifically, the researchers posited that risk importance mediates the relationship between involvement antecedents (sign, pleasure, interest) and purchase decision involvement. The results support this proposition. Implications of the present research include the need to develop a more complete model of the antecedent processes influencing purchase decision involvement as this would extend our understanding of this important buyer behavior variable.
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Celuch, K.G., Longfellow, T.A., Slama, M.E. (2015). Antecedents of Involvement and Perceived Purchase Risk: Better Understanding the Consumer Involvement Profile. In: Crittenden, V.L. (eds) Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13248-8_5
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DOI: https://doi.org/10.1007/978-3-319-13248-8_5
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