Abstract
This manuscript presents an argument for the need to explicitly measure the passive component of external information search. Scale development for passive information search is proposed. Propositions are developed looking at the relationships of objective knowledge and self-assesses (subjective) knowledge with active and passive information search.
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McFarland, R.G. (2015). The Effects of Knowledge on the Level of External Information Search. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_5
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DOI: https://doi.org/10.1007/978-3-319-13141-2_5
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