Abstract
The present study examines the morphology of an interpersonal influence manifestation scale that has been cited in consumer behavior textbooks and in several major studies (e.g., Bearden and Etzel 1982; Childers and Rao 1992) of consumer susceptibility to interpersonal influence. The results indicate that further refinement of the dimensions is needed to improve the scale’s validity as a measure of an individual’s susceptibility to interpersonal influence in decision making.
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References
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Greco, A.J. (2015). The Morphology of an Interpersonal Influence Measure. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_4
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DOI: https://doi.org/10.1007/978-3-319-13141-2_4
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