Abstract
This paper presents the results of an exploratory study using a theory-based instrument which measure a person’s intercultural sensitivity.
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© 2015 The Academy of Marketing Science
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Sizoo, S.L., Serrie, H., Bearson, J.M., Malhotra, N.K. (2015). Assessing the Intercultural Sensitivity of Marketing Students. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_17
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DOI: https://doi.org/10.1007/978-3-319-13141-2_17
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-13141-2
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