Abstract
A study of managerial decision-making in new product concept evaluation yielded valuable insight into the relationship between self-assessed expertise and experience and how that relationship differs between managers and MBA students. Results show that the factors that influence a decision maker’s perceptions of his or her own expertise differ between managers and MBA students.
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© 2015 The Academy of Marketing Science
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Hunt, M.R. (2015). The Nature of Expertise: Differences Between Marketing Managers and Mba Students. In: Wilson, E., Hair, Jr., J. (eds) Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13141-2_12
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DOI: https://doi.org/10.1007/978-3-319-13141-2_12
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13140-5
Online ISBN: 978-3-319-13141-2
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