Abstract
The paper reviews the major theories of performance auditing and evaluation research. A meta-theoretical (i.e., theory of theories) paradigm is presented to aid understanding of the contributions made by each theory and benefits that might be gained from combining the strengths offered by the theories. The aim is to increase the quality of performance audits by training marketing auditors on the multiple theories available.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Banks, Seymour (1965), Experimentation in Marketing, New York: McGraw-Hill.
Bellavita, C., J. S. Wholey, and M. A. Abramson (1986), “Performance-Oriented Evaluation: Prospects for the Future,” in Performance and Credibility: Developing Excellence in Public and Nonprofit Organizations, ed. by J. S. Wholey, M. A. Abramson, and C. Bellavita, Lexington, MA: Lexington Press.
Berelson, B. (1952), Content Analysis in Communications Research, Glencoe, EL: Free Press.
Boland, R. J., Jr. (1993), “Accounting and the Interpretive Act,” Accounting, Organizations, and Society, 18, 125–146.
Bonham, Carl, and James Mak (1996), “Private versus Public Financing of State Destination Promotion,” Journal of Travel Research, 35 (2), 3–10.
Brooks, Roger A. (1997), “Evaluation and Auditing in State Legislature,” in Evaluation for the 21st Century: A Handbook, Eleanor Chelimsky and William R. Shadish, eds., Thousand Oaks: CA: Sage, 109– 120.
Campbell, Donald T. (1969), “Reforms as Experiments,” American Psychologist, 24,409–429.
Campbell, Donald T., and J. C. Stanley (1963), Experimental and Quasi-Experimental Designs for Research, Chicago: Rand McNally.
Campbell, Donald T. (1978), "Qualitative Knowing in Action Research," in The Social Contexts of Method, M. Brenner, P. Marsh, and M. Brenner (eds.), London: Croom Helm, pp.184–209; reprinted in Methodology and Epistemology for Social Science, E. S. Overman (ed.), Chicago: University of Chicago, 360–376.
Caples, John (1974), Tested Advertising Methods, 4th ed., Englewood Cliffs, NJ: Prentice-Hall.
Cook, Thomas D. (1997), “Lessons Learned in Evaluation Over the Past 25 Years,” in Evaluation for the 21st Century, ed. by Eleanor Chelimsky and William R. Shadish, Thousand Oaks, CA: Sage.
Cronbach, Lee J., S. R. Ambron, S. M. Dornbusch, R. D. Hess, R. C. Hornki, D. C. Phillips, D. F. Walker, and S. S. Weiner (1980), Toward Reform of Program Evaluation: San Francisco: Jossey-Bass.
Denzin, Norman K. (1984), The Research Act, Englewood Cliffs, NJ: Prentice-Hall.
Denzin, Norman K., and Y. S. Lincoln (1994), Handbook of Qualitative Research, Newbury Park, CA: Sage.
Fisher, Ronald A. (1949), The Design of Experiments, 5th edition, New York: Hafner.
Hall, Roger I. (1983), “The Natural Logic of Management Policy Making: Its Implications for the Survival of an Organization,” Management Science, 30 (8), 905–927.
Hall, Roger I., Peter W. Aitchison, and William L Kocay (1994), “Causal Policy Maps of Managers: Formal Methods for Elicitation and Analysis,” System Dynamics Review, 10 (4), 337–360.
Huber, G. P., J. Ullman, and R. Leiffer (1979), “Optimum Organization Design: An Analytic-Adoptive Approach,” Academy of Management Review, 4, 567–578.
Kotler, Philip, William T. Gregor, and William H. Rodgers (1977), “The Marketing Audit Comes of Age,” Sloan Management Review, 18 (Winter), 25”43.
Kotler, Philip, William T. Gregor, and William H. Rodgers (1989), “Retrospective Commentary,” Sloan Management Review, 30 (Winter), 59–62.
Kotler, Philip (1997), Marketing Management, 9th ed., Upper Saddle River, NJ: Prentice Hall.
Kotler, Philip (2000), Marketing Management, 10th ed., Upper Saddle River, NJ: Prentice Hall.
Patton, Michael Quinn (1997), Utilization-Focused Evaluation, 3rd ed., Thousand Oaks, CA: Sage.
Pollitt, Christopher, and Hilkka Summa (1997), “Performance Auditing,” in Evaluation for the 21st Century, Thousand Oaks, CA: Sage.
Scriven, Michael S. (1967), The Methodology of Evaluation, AERA Monograph Series on Curriculum Evaluation, 1, Chicago: Rand, McNally.
Scriven, Michael S. (1974), “Evaluation Perspectives and Procedures,” in Evaluation in Education: Current Application, ed. by J. W. Popham, Berkeley, CA: McCutchan, 3–93.
Scriven, Michael S. (1980), The Logic of Evaluation, Inverness, CA: Edgepress.
Scriven, Michael S. (1983), “Evaluation Ideologies,” in Evaluation Models: Viewpoints on Educational and Human Services, ed. by G. F. Madaus, M. Scriven, and D. L. Stufflebeam, Boston: Kluwer-Nijhoff, 229–260).
Scriven, Michael S. (1995), “The Logic of Evaluation and Evaluation Practice,” in Reasoning in Evaluation: Inferential Links and Leaps, ed. by D. M. Fournier, San Francisco: Jossey-Bass, 49–70.
Senge, Peter (1990), The Fifth Discipline, New York: Doubleday.
Sevin, Charles H. (1965), Marketing Productivity Analysis, New York: McGraw-Hill.
Shadish, Jr., William R., Thomas D. Cook, and Laura C. Leviton (1991), Foundations of Program Evaluation, Newbury Park: Sage.
Stake, Robert E., and J. A. Easley (1978), Case Studies in Science Education, Champaign, IL: University of Illinois, Center for Instructional Research and Curriculum Evaluation.
Stake, Robert E. (1980), Program Evaluation, Particularly Responsive Evaluation, in Rethinking Educational Research, ed. by W. B. Dockrell and D. Hamilton, London: Hodder and Stroughton.
Stake, Robert, Christopher Migotsky, Rita Davis, Edith J. Cisneros, Gary DePaul, Christopher Dunbar Jr., Raquel Farmer, Joan Feltovich, Edna Johnson, Brent Williams, Martha Zurita, and Iduina Chaves (1997), “The Evolving Syntheses of Program Value,” Evaluation Practice, 18 (2), 89–103.
Weick, Karl E. (1979), The Social Psychology of Organizing, New York: McGraw-Hill.
Weick, Karl E. (1995), Sensemaking in Organizations, Thousand Oaks, CA: Sage.
Weiss, Carol H. (1972), Evaluation Research: Methods for Assessing Program Effectiveness, Englewood Cliffs, NJ: Prentice-Hall.
Weiss, Carol H. (1987), “Evaluation Social Programs: What Have We Learned?” Society, 25 (1), 40–45.
Wholey, J. S. (1977), “Evaluability Assessment,” in Evaluation Research Methods: A Basic Guide, ed. by L. Rutman, Beverly Hills, CA: Sage.
Wholey, J. S. (1983), Evaluation and Effective Public Management, Boston: Little, Brown.
Woodside, Arch G., and Marcia Sakai (2001), Meta-Evaluation, Decatur, IL: Sagamore Publishing.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Woodside, A.G., Chebat, JC. (2015). A Meta-Theory of Marketing Performance Audits. In: Moore, M., Moore, R. (eds) New Meanings for Marketing in a New Millennium. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11927-4_52
Download citation
DOI: https://doi.org/10.1007/978-3-319-11927-4_52
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11926-7
Online ISBN: 978-3-319-11927-4
eBook Packages: Business and EconomicsBusiness and Management (R0)