Abstract
Mastering the art of negotiation and handling difficult behaviours is essential for a happy and productive work life. Managers, supervisors, and consultants in most of the health care organisations often find it difficult to acquire these skills as there is little formal education. Most learn these skills by a trial and error method while struggling through the daily work load. As one rises in work place hierarchy there is always a possibility of being called upon to respond to media enquiries by providing information or taking part in media appearances. The types of such enquiries may be related directly to clinical work or the health service in general.
Handling media is stressful even for the most experienced staff. Prior training is essential for responsible handling of media otherwise potentially one could risk the reputation of the institution. This chapter focuses on ways to become a successful negotiator without making the process too complicated, and provides tips for handling difficult behaviours and facing the media.
Let us never negotiate out of fear. But let us never fear to negotiate
—John F. Kennedy
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Jain, L., Patole, S., Sloan, S. (2015). The Art of Negotiation, Handling Difficult Behaviour, and Facing the Media. In: Patole, S. (eds) Management and Leadership – A Guide for Clinical Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-11526-9_3
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DOI: https://doi.org/10.1007/978-3-319-11526-9_3
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